About

History:
My parents gave me my first aquarium when I was just 8 years old. I remember being at a funfair when my father won us a goldfish and when I was asked to choose which one, the stallholder eagerly showed off the biggest and most orange prizes. I couldn’t help but notice a tiny, brown and overlooked fish and made my choice to the confusion of all around; looking back I assume it was a naturally coloured Carassius auratus (also known as the Brown Goldfish). I took great care of my best friend for several years and he matured very quickly into the brightest and most golden “gold” fish I had ever seen; it felt amazing and I’ve been hooked ever since.

Exploration:
Over the years I’ve grown more and more fascinated and enamoured by the natural aquatic wonders of the world, so much so that it took me all the way deep into the jungles of Brasil, Colombia, Venezuela and from the mountains to the mangroves of India and beyond. These expeditions have not only served to teach me a great deal about the natural aquatic biotopes of the world, but they also helped me to collect and collate a great deal of information about the natural diets and feeding habits of many classic and popular aquarium species; invaluable and essential in the formulation of the most natural aquarium fish food ever produced – Naturekind.

Tropical Fish Food

Business:
C.E. Fish Essentials is a small family company operating out of London, UK. We manufacture Naturekind on a small scale with the aim of supplying this high end luxury fish food product to licensed retailers worldwide; currently we supply a small number of stores throughout the UK and Malta plus a few select outlets in Jersey, Italy and Greece. For trade enquiries please contact us

Charity:
In April 2017, some colleagues and I founded the Freshwater Life Project, a registered charity dedicated exclusively to freshwater conservation with a committed focus to forge a more sustainable future for the aquatic habitats of the world by working closely with the fish-keeping hobby (among other aims). We realise that if every fish keeper donated a small fee to protecting the habitats their fishes come from, the fish-keeping hobby would not only function in the interests of aquatic ecosystems, but would guarantee it’s sustainability as a trade for the foreseeable future.